EE - INNOVATION STORE.

EE’s new visionary flagship store has been designed to serve as a hybrid-hub for the local community to work, learn and play, whilst empowering customers with only the best connectivity and technology solutions. The EE Studio space consists of a myriad of carefully curated experiential zones and room sets, including a welcome area complete with a QR code-activated AR experience, a ‘Digital Spa’ designed to support digital wellbeing, a gaming zone kitted out with elite gaming rigs, racing simulators, VR experiences and consoles, a seating area or ‘Base Camp’ where visitors can stop by for a complimentary tea or coffee and consultation, ‘The Stage’ which offers a flexible space for pop-ups and events, and a ‘Tech Live’ zone for product trialling and discovery.

The EE Studio store has been designed to create standout experiences that reflect the changing needs of customers and their increasingly connected lives. As part of the brand’s ambition to become the most personal, customer-focused brand in the UK, this store offers the opportunity for customers to observe some of the latest innovations and game changing technology on the market.

SOURCE Retail Focus, 20th June 2023