THE BRAND ICEBERG
When we think of a brand, the first things that come to mind are usually its logo, tagline, or product design—elements that are immediately visible to the public. However, just like an iceberg, where the majority of its mass is hidden below the surface, a brand's true essence is mostly unseen.
THE EVOLUTION OF THE RUNNING APP.
In recent years, there has been a remarkable shift in how people approach fitness and wellbeing, with mobile running apps playing a pivotal role in this transformation. These apps have revolutionised the way we track our runs, monitor our progress, and connect with a global community of fitness enthusiasts.
THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.
THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.
As the 9th Women’s World Cup is about to kick-off in New Zealand and Australia, we take a look at how Women's football has experienced a remarkable surge in popularity, both on and off the pitch. As the game continues to evolve, so does its economic impact.
THE VALUE OF FAN CONNECTION.
Football has established itself as the world's most popular sport, capturing the hearts and minds of millions of fans across the globe. It transcends cultural and geographical boundaries, acting as a universal language that brings people together. In the global football market, fan connection plays a pivotal role in shaping the sport's popularity, driving revenue streams, and creating a sense of community.
WHY THE METAVERSE SLOW DOWN?
On the 28th October 2021, it was announced that the Facebook group would be changing its name to META. The reason for this was to unite its brands - Facebook, Instagram & WhatsApp, with a forward thinking and progressive term - and to allow them to take ‘ownership’ of the burgeoning world of the metaverse.
EE - INNOVATION STORE.
EE’s new visionary flagship store has been designed to serve as a hybrid-hub for the local community to work, learn and play, whilst empowering customers with only the best connectivity and technology solutions
THE POWER OF CONNECTED RETAIL.
Physical retail experiences are becoming more and more digitally driven. Using the right digital tools help brands and retailers define, deliver, and maintain a fully connected consumer journey.
GEN Z: PHYSICAL NOT DIGITAL.
According to a recent study conducted by Collage Group, when it comes to shopping for shoes, both Gen Z and millennials still show a preference for retail stores. The study surveyed over 3,000 consumers from different generations to examine their shopping habits.
BRAND PURPOSE & DELIVERY.
In today's highly competitive business-to-business (B2B) landscape, companies must distinguish themselves from the crowd to thrive. Developing a strong brand strategy and effectively delivering it are two critical components that can elevate an organisation’s position in the market.
THE AGE OF THE SUPER STADIUM.
In recent years, the world of sports has witnessed a revolution in stadium design and fan engagement. Modern super stadiums are pushing the boundaries of architectural innovation, offering breathtaking structures and incorporating advanced technologies that enhance the overall fan experience.
MAGNETS - THE POWER OF ATTRACTION.
Technological advancements and industrial progress never stops. The majority of the ‘new tech’ that we can’t live without, rely on magnets. Magnets have proven to be an indispensable component in fostering economic growth.
THE EVOLUTION OF RETAIL.
In an era dominated by e-commerce giants and technological advancements, the role of physical retail has been significantly challenged. Traditional brick-and-mortar stores are faced with the need to evolve and adapt to meet the changing needs and expectations of modern consumers.
MOBILE & POP-UP BRAND REACH.
Delivering brand and commercial impact with mobile retail spaces is a modern and innovative approach to reaching customers in a unique and engaging way. Mobile retail spaces, also known as pop-up shops or mobile stores, are temporary, portable setups that allow brands to interact with their target audience directly, while also providing an opportunity for sales and brand promotion
THE GROWTH OF E-GAMING.
In the blink of an eye, e-gaming has soared to become an unstoppable global force, capturing the hearts of millions and commanding an astonishing economic value that leaves traditional industries in awe.
WHY IMMERSIVE RETAIL EXPERIENCES ARE IMPORTANT.
In the rapidly evolving landscape of the 21st century, entertainment and retail spaces have emerged as key catalysts for economic growth and revitalisation. These spaces are no longer confined to traditional malls and shopping centres; they now encompass a diverse range of immersive experiences, including theme parks, experiential stores, pop-up events, and entertainment districts.
ON FLAGSHIP, LONDON.
The new On flagship on Regent Street is a small but perfectly formed store, with a mix of materials and finishes that create a pleasingly, clean and futuristic aesthetic. The smart use of big screen LED, automation and robotics create engaging stand-out too.
THE EVOLUTION OF FORECOURT RETAIL.
The global automotive industry is undergoing a significant transformation as electric vehicles (EVs) gain momentum. As a result, the traditional petrol forecourt, once synonymous with fuel pumps and internal combustion engines, is rapidly evolving to accommodate the growing demand for electric vehicles.
HOW CAN A.I ENHANCE RETAIL?
The rise, and sophistication of Artificial Intelligence and machine learning has been an important and evolving topic in recent years. With technology breaking away from industry and becoming more commonplace in consumer touchpoints. In particular, the retail industry (from manufacture, supply chain to shop floor) is utilising the efficiency and accuracy of AI to deliver their product and service proposition.
HARRY KANE, RETAIL INNOVATOR?
Walk round any regional mega mall, and you'll see a vast number of empty stores and vacant anchor units. It's easy to have a pessimistic view on the fortunes of the traditional mall, but these physical challenges also create opportunity to evolve, change purpose and function.
BATTERSEA POWER STATION.
Since the purchase of the site in 2016, for £1.6Bn by Sime Darby Property, S P Setia, regeneration plans were accelerated and a massive engineering program was undertaken, to deliver what we see today.