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THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.
SPORT, CONSUMER Nick Lodge SPORT, CONSUMER Nick Lodge

THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.

THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.

As the 9th Women’s World Cup is about to kick-off in New Zealand and Australia, we take a look at how Women's football has experienced a remarkable surge in popularity, both on and off the pitch. As the game continues to evolve, so does its economic impact.

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THE VALUE OF FAN CONNECTION.
SPORT, CONSUMER Nick Lodge SPORT, CONSUMER Nick Lodge

THE VALUE OF FAN CONNECTION.

Football has established itself as the world's most popular sport, capturing the hearts and minds of millions of fans across the globe. It transcends cultural and geographical boundaries, acting as a universal language that brings people together. In the global football market, fan connection plays a pivotal role in shaping the sport's popularity, driving revenue streams, and creating a sense of community.

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WHY THE METAVERSE SLOW DOWN?
TECHNOLOGY, CONSUMER, DIGITAL Nick Lodge TECHNOLOGY, CONSUMER, DIGITAL Nick Lodge

WHY THE METAVERSE SLOW DOWN?

On the 28th October 2021, it was announced that the Facebook group would be changing its name to META. The reason for this was to unite its brands - Facebook, Instagram & WhatsApp, with a forward thinking and progressive term - and to allow them to take ‘ownership’ of the burgeoning world of the metaverse.

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THE AGE OF THE SUPER STADIUM.
SPORT, RETAIL, INNOVATION Nick Lodge SPORT, RETAIL, INNOVATION Nick Lodge

THE AGE OF THE SUPER STADIUM.

In recent years, the world of sports has witnessed a revolution in stadium design and fan engagement. Modern super stadiums are pushing the boundaries of architectural innovation, offering breathtaking structures and incorporating advanced technologies that enhance the overall fan experience.

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MOBILE & POP-UP BRAND REACH.
RETAIL, BRAND, CONSUMER Nick Lodge RETAIL, BRAND, CONSUMER Nick Lodge

MOBILE & POP-UP BRAND REACH.

Delivering brand and commercial impact with mobile retail spaces is a modern and innovative approach to reaching customers in a unique and engaging way. Mobile retail spaces, also known as pop-up shops or mobile stores, are temporary, portable setups that allow brands to interact with their target audience directly, while also providing an opportunity for sales and brand promotion

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WHY IMMERSIVE RETAIL EXPERIENCES ARE IMPORTANT.
RETAIL, ENTERTAINMENT, INNOVATION Nick Lodge RETAIL, ENTERTAINMENT, INNOVATION Nick Lodge

WHY IMMERSIVE RETAIL EXPERIENCES ARE IMPORTANT.

In the rapidly evolving landscape of the 21st century, entertainment and retail spaces have emerged as key catalysts for economic growth and revitalisation. These spaces are no longer confined to traditional malls and shopping centres; they now encompass a diverse range of immersive experiences, including theme parks, experiential stores, pop-up events, and entertainment districts.

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ON FLAGSHIP, LONDON.
RETAIL, INNOVATION Nick Lodge RETAIL, INNOVATION Nick Lodge

ON FLAGSHIP, LONDON.

The new On flagship on Regent Street is a small but perfectly formed store, with a mix of materials and finishes that create a pleasingly, clean and futuristic aesthetic. The smart use of big screen LED, automation and robotics create engaging stand-out too.

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HOW CAN A.I ENHANCE RETAIL?
RETAIL, INNOVATION, FUTURES Nick Lodge RETAIL, INNOVATION, FUTURES Nick Lodge

HOW CAN A.I ENHANCE RETAIL?

The rise, and sophistication of Artificial Intelligence and machine learning has been an important and evolving topic in recent years. With technology breaking away from industry and becoming more commonplace in consumer touchpoints. In particular, the retail industry (from manufacture, supply chain to shop floor) is utilising the efficiency and accuracy of AI to deliver their product and service proposition.

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HARRY KANE, RETAIL INNOVATOR?
RETAIL, FUTURES Nick Lodge RETAIL, FUTURES Nick Lodge

HARRY KANE, RETAIL INNOVATOR?

Walk round any regional mega mall, and you'll see a vast number of empty stores and vacant anchor units. It's easy to have a pessimistic view on the fortunes of the traditional mall, but these physical challenges also create opportunity to evolve, change purpose and function.

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THAT SPORTS MERCH PODCAST.
SPORT, CONSUMER, INNOVATION Nick Lodge SPORT, CONSUMER, INNOVATION Nick Lodge

THAT SPORTS MERCH PODCAST.

We were delighted to be asked to be a guest on ‘THATS SPORTS MERCH PODCAST’. We talked about the expansive world of STADIUM RETAIL, FAN ENGAGEMENT and DIGITAL CONNECTION. At a time when the global football marketplace is growing at a pace we’ve never seen before - thanks to the MLS and Saudi Pro league, it’s more important than ever to strengthen club sentiment, commercial set-up and fan sentiment.

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