GEN Z: PHYSICAL NOT DIGITAL.
According to a recent study conducted by Collage Group, when it comes to shopping for shoes, both Gen Z and millennials still show a preference for retail stores. The study surveyed over 3,000 consumers from different generations to examine their shopping habits.
WHY IMMERSIVE RETAIL EXPERIENCES ARE IMPORTANT.
In the rapidly evolving landscape of the 21st century, entertainment and retail spaces have emerged as key catalysts for economic growth and revitalisation. These spaces are no longer confined to traditional malls and shopping centres; they now encompass a diverse range of immersive experiences, including theme parks, experiential stores, pop-up events, and entertainment districts.