WE ARE ONSIDE

Nick Lodge is the Founder and Lead Consultant of ONSIDE, a specialist in creating brands and experiences that inspire, connect, and drive growth.

Following a long career working with global brands such as Gap, JD Sports, Mamas & Papas, and adidas, Nick founded ONSIDE in June 2020. Since then, he has delivered numerous brand definition, commercial strategy, and digital projects for a variety of major brands.

Nick’s approach combines strategic vision, creative impact, and innovative technology to deliver brand experiences that stand out and endure. With a future-first mindset, he focuses on helping brands anticipate change, embrace new possibilities, and lead rather than follow.

At ONSIDE, Nick partners with businesses to build brands that are dynamic, forward-looking, and impactful—turning insight and innovation into real-world results that resonate with people today and tomorrow.

We work with a network of top consultants, designers, videographers, and web developers to deliver high-impact projects from concept to completion. By combining specialist expertise with seamless collaboration, we ensure every project is executed to the highest standard, on time, and with measurable results. This approach allows us to tackle complex brand challenges, create standout experiences, and bring ambitious ideas to life.