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THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.
SPORT, CONSUMER Nick Lodge SPORT, CONSUMER Nick Lodge

THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.

THE ECONOMIC GROWTH OF WOMEN’S FOOTBALL.

As the 9th Women’s World Cup is about to kick-off in New Zealand and Australia, we take a look at how Women's football has experienced a remarkable surge in popularity, both on and off the pitch. As the game continues to evolve, so does its economic impact.

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THE VALUE OF FAN CONNECTION.
SPORT, CONSUMER Nick Lodge SPORT, CONSUMER Nick Lodge

THE VALUE OF FAN CONNECTION.

Football has established itself as the world's most popular sport, capturing the hearts and minds of millions of fans across the globe. It transcends cultural and geographical boundaries, acting as a universal language that brings people together. In the global football market, fan connection plays a pivotal role in shaping the sport's popularity, driving revenue streams, and creating a sense of community.

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WHY THE METAVERSE SLOW DOWN?
TECHNOLOGY, CONSUMER, DIGITAL Nick Lodge TECHNOLOGY, CONSUMER, DIGITAL Nick Lodge

WHY THE METAVERSE SLOW DOWN?

On the 28th October 2021, it was announced that the Facebook group would be changing its name to META. The reason for this was to unite its brands - Facebook, Instagram & WhatsApp, with a forward thinking and progressive term - and to allow them to take ‘ownership’ of the burgeoning world of the metaverse.

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MOBILE & POP-UP BRAND REACH.
RETAIL, BRAND, CONSUMER Nick Lodge RETAIL, BRAND, CONSUMER Nick Lodge

MOBILE & POP-UP BRAND REACH.

Delivering brand and commercial impact with mobile retail spaces is a modern and innovative approach to reaching customers in a unique and engaging way. Mobile retail spaces, also known as pop-up shops or mobile stores, are temporary, portable setups that allow brands to interact with their target audience directly, while also providing an opportunity for sales and brand promotion

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THAT SPORTS MERCH PODCAST.
SPORT, CONSUMER, INNOVATION Nick Lodge SPORT, CONSUMER, INNOVATION Nick Lodge

THAT SPORTS MERCH PODCAST.

We were delighted to be asked to be a guest on ‘THATS SPORTS MERCH PODCAST’. We talked about the expansive world of STADIUM RETAIL, FAN ENGAGEMENT and DIGITAL CONNECTION. At a time when the global football marketplace is growing at a pace we’ve never seen before - thanks to the MLS and Saudi Pro league, it’s more important than ever to strengthen club sentiment, commercial set-up and fan sentiment.

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RETAIL, CONSUMER, INNOVATION Nick Lodge RETAIL, CONSUMER, INNOVATION Nick Lodge

JUST WALK OUT TECHNOLOGY.

In recent months, Amazon have brought their ‘AmazonFresh’ (Amazon Go in the U.S) convenience store concept to the U.K, opening a number of stores in Greater London. These stores have been much heralded due to their disruptive and innovative use of ‘Just Walk Out’ technology - a technology developed by Amazon, which has the potential to revolutionise the retail experience as we know it.

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FUTURE RETAIL.
RETAIL, CONSUMER, FUTURES Nick Lodge RETAIL, CONSUMER, FUTURES Nick Lodge

FUTURE RETAIL.

Recently we spoke with DIGITAL VOICE podcast. We talked about the challenges of delivering best in class retail in a post-pandemic landscape, as well as the trends that will define retail delivery and consumer connection in the immediate future.

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