LCM ARE GLOBAL LEADERS IN THE MANUFACTURE AND SUPPLY OF RARE EARTH METALS - IN PARTICULAR THE PRODUCTION OF NEODYMIUM MAGNETS, WHICH ARE A VITAL COMPONENT IN WIND TURBINES AND ELECTRIC VEHICLES.
We defined LCM’s brand strategy, purpose message and tone of voice, to help them stand out in the marketplace.
![BRAND DEFINITION & STRATEGY](https://images.squarespace-cdn.com/content/v1/5e34689ddb27dc52c4fbeaca/a730b809-3884-4c80-822b-426fa8fa0584/LCM2.png)
BRAND DEFINITION & STRATEGY
![BRAND VALUE PROPOSITION STATEMENT](https://images.squarespace-cdn.com/content/v1/5e34689ddb27dc52c4fbeaca/99dbe5c1-c592-40ec-9ab6-089bf520fb3c/LCM3.png)
BRAND VALUE PROPOSITION STATEMENT